When I began working with Banco PAN, my mission was clear: to make complex financial topics accessible — and visible — to millions of Brazilians searching for clarity online.
As part of a major content initiative, I produced SEO-optimized articles for Buscapé and Zoom, two of Brazil’s largest and most trusted product comparison platforms. The challenge was more than just writing; it was about standing out in one of the country’s most competitive SEO landscapes.
Every piece needed to be informative, technically precise, and genuinely useful — the kind of content that could hold its ground against financial giants and e-commerce titans. Through a mix of data analysis, keyword intent mapping, and user-centered storytelling, my articles consistently ranked in Google’s Top 3 results for high-volume, high-competition queries.
Beyond rankings, this work reshaped how the brand connected with readers.
I collaborated closely on the content roadmap, ensuring each topic aligned with both user intent and strategic business goals. The result was a library of content that didn’t just attract traffic — it built authority, trust, and engagement.
In a space where credibility is everything, these results proved that well-crafted SEO content can be both analytical and deeply human — and that’s exactly where I like to work.
