About Me
Behind the strategy
The story of how curiosity, data, and creativity shaped my path in SEO and content marketing.
Pillars
I’ve led teams, recovered websites from major traffic drops, and built content operations that scaled from zero to millions of organic visits.
SEO Strategy & Optimization
From audits to action plans — I help brands identify growth opportunities, fix what’s slowing them down, and build a roadmap to rank and convert.
Content Strategy & Production
End-to-end content creation: keyword research, briefs, editing, and SEO-optimized articles that connect data and storytelling.
Content Performance & Analytics
Ongoing performance tracking, data interpretation, and strategy adjustments to ensure every piece of content drives measurable results.
AI-Enhanced Workflows
Integrating AI tools into SEO and content processes for faster ideation, smarter optimization, and scalable content quality.
International & Multilingual SEO
Experience managing and localizing strategies across multiple markets (Brazil, Spain, Portugal, and global projects).
Carreer
Bridging content, product, and technology to create narratives that truly connect: that’s my mission.
Jul. 2022 - Nov. 2025
Specialist to Content Marketing and SEO Lead @ Alts Digital
Led SEO strategy for the Brazilian branch of a global brand (8+ markets), achieving +532% growth in impressions and +413% in clicks within six months. Defined full-funnel content campaigns, refined tone and UX guidelines, and aligned SEO efforts with Product, Design, and Tech to drive consistent, scalable growth.
Jul. 2020 - Jul. 2022
Jr. to Sr. Content Marketing & SEO Analyst @ iDinheiro
Drove +300% growth in affiliate revenue and scaled traffic from 3M to 5M monthly organic visits. Led the Credit and News teams, managing three direct reports and a freelancer network. Oversaw content strategy, SEO performance, and UX improvements in collaboration with Product and Sales, turning high-quality content into a key revenue channel.
Feb. 2018 - Jul. 2020
Intern to Content and Social Media Jr. Analyst @ Plan B
Created and managed social media content for major brands like Itambé, Grupo Zelo, and Colégio Santo Agostinho, reaching audiences of over 60K followers per profile.
Dec. 2016 - Feb. 2018
Content Marketing Intern
Journalistic interview with clients and specialists from 5+ different markets to understand their products better. Then, I turned technical information into great and original blog posts.
Writing stories that connect and convert