Monde22 is a boutique consultancy designed to help professionals build international careers with purpose and structure.
The company was founded on the belief that every professional journey is unique — but the process of achieving clarity and global readiness can follow a proven method.
I joined Monde22 at its inception to shape the company’s product strategy, brand positioning, and digital presence, translating its core methodology into a scalable and revenue-driven business model.
This project was an end-to-end example of building a product-driven brand from zero — combining storytelling, structured methodology, and market validation.
🧭 Product Strategy & Positioning
1. Defined the core methodology (“Discovery, Action, Consolidation, Continuity”) and translated it into a structured product ecosystem that guides users through each stage of their professional journey.
2. Developed a value ladder (product suite) that connects free entry points (newsletter, readiness diagnosis) with paid services (consultations, digital templates, premium mentorship).
3. Aligned pricing and product tiers with both customer maturity levels and international market benchmarks.
💻 Website & Go-to-Market
1. Led the end-to-end creation of the company website, from structure and UX copywriting to SEO optimization and launch strategy.
2. Crafted all brand messaging and tone of voice, ensuring consistency across homepage, methodology section, and product pages.
3. Designed the customer acquisition funnel, integrating content, diagnostic tools, and email nurture flows to drive conversions.
💰 Pricing & Distribution Channels
1. Conducted competitor and benchmark analysis to establish a pricing model balancing accessibility and perceived value.
2. Defined distribution channels, prioritizing owned media (website, newsletter, LinkedIn) and partnership-based growth (universities, career platforms).
3. Built the early-stage revenue model and tracking framework to support performance monitoring and pricing experiments.
🚀 Product Marketing Operations
1. Created go-to-market materials: messaging frameworks, pitch decks, and brand narratives for both B2C and B2B audiences.
2. Designed the onboarding and product experience flow, ensuring that clients move seamlessly between free and paid touchpoints.
3. Supported the development of content strategy and editorial calendar aligned with brand awareness and lead-nurturing goals.
Results (First 3 Months Post-Launch)
- Website launched with complete SEO-ready architecture and brand narrative.
- Product suite finalized, covering 4 maturity levels and 8+ monetizable services.
- Clear pricing strategy and sales funnel connecting top-of-funnel content to conversion.
- Established foundation for community and subscription model, enabling long-term scalability.
